09 November 2016
How Networked Markets Are Transforming The Economy
Geoffrey Parker, Marshall Van Alstyne. Sangeet Paul Choudary
2016, W W Norton, 352 pages,
Reviewer: Mark Cleary, Kinetic Economics
There seem to be two purposes to this book. The first is to explain the rise of the ‘platform’ while the second provides a handbook or overview of how to design a successful platform business.
In the first part, which I personally found the most interesting, the authors tell us that platforms are a form of disruptive technology changing the way businesses and consumers…
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